Episode 11: Marketing Mistakes Hair Business Make with Sherman Standberry

December 1, 2017

Episode 11 Summary

On this episode of Hair Biz Radio Mikey and Zakiyrah interview Sherman Stanbury, the co-founder of Lyfe Marketing in Atlanta to talk about mistakes small businesses might be making in their marketing.

Show Notes

  • Zakiyrah used to work with Lyfe Marketing 4-5 years ago.
  • Sherman and his co-founders started the business in college at Georgia State.
  • Some mistakes small businesses make with marketing:
    • Have no idea what it means to do marketing in 2017-2018.
    • People don’t realize how much lack of knowledge is costing them.
  • Story – Sherman is working with a client who is making over a million dollars a year, but revenue was down.
    • She wasn’t doing email marketing properly.
    • Obtain as much knowledge as you can up front to secure those opportunity costs.
  • It’s not just having the mail account, it’s using it properly.
    • If you do know what If you do know what marketing means today, you lack maturity and discipline to commit to that strategy on a continuous basis.
  • Content side:
    • Blogging – if you’re not blogging, you’re missing out on money and website traffic.
      • Companies that blog at least 16 times per month receive 4x the email traffic than companies that don’t.
        • Their leads are more qualified, educated and do more repeat business.
      • Get started with having a blog – you can have 100% control.
        • Focus on what you can control.
      • People think they need money to blog or do advertising, you don’t. They are completely free if you put the time in.
      • Add a blog tab to your existing website.
        • Start with a blog or two a week.
        • Better to blog every day!
        • If you keep blogging you’ll continue to get traffic.
      • WordPress is the best platform to blog on, hands down.
        • Open source, thousands of features, great for SEO.
      • Write relevant non-salesy content.
  • Social Media
    • The biggest mistake is relevant to posting – scheduling posts are one part of the process.
    • When no one sees your content even though you post all the time, you need to define your social media strategy.
      • If you’re posting content, you need to start building your followers and engagement.
        • Paid ads and some organic things.
        • You can have ads that go directly to your website.
    • Two tips to organically grow their social media platform:
      • Facebook is hard because it’s pay-to-play now.
      • Get in groups and try to add to the conversation and network.
    • Twitter, Instagram, Pinterest – use relevant hashtags to get relevant followers.
      • High-volume hashtags are categories of content people are looking for.
      • Have relevant content that people actually want to engage with and share.
    • YouTube is the second largest search engine in the world. Your customers use it every day.
      • Start making videos, they don’t have to be complicated.
      • Regardless of what your video capabilities are, start by adding value, recording, and uploading.
      • How to make your video searchable:
        • Title tag – the searchable keywords need to be in the title.
        • Have a meaty, lengthy description that includes buzzwords.
        • The longer the better, around 500 words.
        • The file you upload needs to include keywords.
          • The biggest mistake is to not have any video content.
    • Facebook and YouTube are not best friends, you need to post your videos on both Facebook and YouTube.
  • Paid Advertising
    • Social media ads are really good because they’re cheap.
      • You can spend $5-$10 and reach 1,000 people.
    • Google ads are good because it’s hot traffic.
      • It’s more expensive to advertise and clicks are higher.
    • Try running both types of ads and include
      • Remarketing
      • Product Listing Ad
      • Lookalike ads
    • You need to be able to track how much you spend and what your return is.
      • You have to learn how to set up your conversion tracking for your advertising.
        • This will help you increase your sales in a predictable and measurable way.
        • Don’t spend money without having the basic setup done.
        • Most people don’t have the basic knowledge that it takes to manage a successful social media campaign.
    • Learn through YouTube and Lynda.com.
  • How long does it take for me to get results?
    • People don’t commit to the process.
    • Many small business owners want to know the ROI immediately.
      • You have to think of it as building an asset, you’re building something from nothing.
      • You have to take steps before you get to ROI.
      • It takes 6-12 months to even start to see your business grow from marketing.o
        • The key is to be consistent.
      • This is the most important after you get the knowledge down.
      • Gary Vaynerchuk said: I know exactly how to get a six-pack, but I don’t have one. It all comes down to discipline and consistency.
        • Consistency produces results.
  • Enter the giveaway by going to Episode 10, comment on the podcast.
    • Giving away a logo for your business.

Tweetable Quotes:

“When no one sees your content even though you post all the time, you need to define your social media strategy.”

“There’s no way you’re going to be successful if you don’t have the basics set up.”

“Consistency produces results.”

Resources Mentioned

Hairbizradio.com – Podcast website
Dropship Bundles – Dropshipping Hair Extensions
Private Label Extensions – Wholesale Hair Vendor
Grammarly – Grammar checking website
Start a Hair Business Facebook Group
Lyfemarketing.com – Sherman’s website
Wordpress – Website platform
Shopify – Website platform
Lynda.com – Online learning platform
Gary Vaynerchuk – Business builder, owner of VaynerMedia

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