• Podcasting

Episode 40: Beauty By Anh

Episode 40 – Summary

On this episode of Hair Biz Radio, Host Zakiyrah interviews Anh, owner of Beauty by Anh.

Show Notes:

– About Anh
– She got started when she was really young and played with makeup for fun.
– She wanted to get into the fashion world but didn’t know how.
– She felt that college was not in God’s plan for her.
– She’s been doing makeup and hair for almost eight years.
– She recently added lashes to her repertoire.
– She likes to wear strip lashes and do lash lifts.
– Talk about the differences in culture and choosing to leave school.
– Her family didn’t really care that she was going into the beauty industry.
– Her parents were refugees who came here to give their family a better life.
– Everyone was very supportive, but that’s not always the case.
– What was it like to be initially rejected by the beauty industry?
– She decided to learn things on her own.
– One woman who did great work mentored her and helped her decide what she wanted to do.
– When did you decide that you needed to go to cosmetology school
– She was already thinking of it in college.
– She began to research three hair schools, Empire, Paul Mitchell, and Aveda.
– She chose Aveda after some research.
– What were the key things you learned at Aveda?
– You have to practice to make yourself perfect.
– You have to figure out what you want to do.
– At school, there’s always someone there to support you.
– What are some techniques that are self-taught?
– Everything with makeup was self-taught.
– Updos were mostly self-taught, you have to look online to find ideas.
– If you get scared as an artist, your client can feel that right away.
– Talk about the difference between doing free work or charging?
– The first couple of years you’ll lose money because you need to get pictures.
– Don’t charge less because other people are charging less, you need to know your worth.
– Talk about the difference between lash extensions and lash lifts.
– Lash extensions are for people who want long volumized lashes.
– They make you look like you have makeup on.
– They last about a month and you have to come back to get a fill.
– Lash lifts last from 6-8 weeks and use your natural lashes.
– Lash lifts open your eyes and it’s great for people with no time for lash extensions.
– What are some of your die-hard makeup products to use?
– Her favorite concealer is NARS or Tarte
– Georgio Armani and Dior foundation.
– Kylie lipstick.
– Jeffree Star lipstick.
– What’s one piece of advice for someone interested in getting into the beauty industry.
– Don’t let anyone tell you that you can’t do it.
– Make it perfect and go at it.
– Don’t be jealous when other people’s work is better than you, learn from them.
– Be confident and don’t let anyone bring you down, they’re just jealous.
– Where can we find you?
– info@beautybyanh.com
– beautybyanh.com

Tweetable Quotes

“We tend to people please, so if someone tells us we can’t do something, we might believe it.”
“It’s important that women in this industry learn to collaborate.”
“When you do a great job, people will refer.”
“You have to learn to control your atmosphere.”

Resources Mentioned

Private Label Extensions Facebook Group
Private Label Extensions Website
beautybyanh.com

  • Podcasting

Episode 39: Making The Inc. 5000

Episode – 39 Summary:

On this episode of Hair Biz Radio, Hosts Mikey and Zakiyrah talk about what’s been going on at Private Label Extensions and deliver exciting news.

Show Notes:

– Mikey and Zakiyrah reveal some good news for Private Label Extensions.
– Private Label Extensions ranked 278 in the Inc. 5000.
– Technically they’ve made the Inc. 500 in the U.S. in Georgia they rank #13.
– In consumer products, they ranked #20.
– What do you need to do to become a super fast growing company?
– They they first started, there was still a lot to learn.
– The goal was to learn as much as they could in 2014.
– Their growth percentage was 1,750%.
– In 2014 they did $220,000 in sales, in 2017 they did $4.2 million.
– The #1 thing you have to do to get to a high level of growth.
– Consistency.
– You and your team must both be consistent.
– Say no to everything when you first start – focus on making one thing successful first.
– As the business grows you can segment what everyone’s doing.
– It wasn’t until 2016 when the numbers started looking really good.
– Making training videos through Screen-o-Matic or Screencast allows you to record your browser window and share.
– Tip #2 it’s important to do a competitive analysis.
– Focus on making your business one step ahead of what anyone else is doing.
– You have to focus on what’s going to differentiate you and what’s your unique selling point (USP).
– When you don’t see increased sales, make new streams of income within the business.
– They’ve created a system to rapidly build hair brands.
– Tip #3 Marketing.
– You have to stay on top of all marketing techniques.
– Email is not the only list that you build.
– You have to learn and apply marketing techniques.
– A lot of people fall short on implementation.
– Types of lists:
– Facebook users, Instagram, Facebook Group, podcast subscribers.
– You have to think of how to build and cross-promote to your lists.
– It’s hard to grow your social media followers across the board and at the same time.
– Focus on one platform first and build it up.
– When is Private Label Extensions getting into their new building?
– They could get their occupancy in the next couple of weeks.
– The process of moving into a salon or any building is a process.
– Tip #4 you have to plan for the slow seasons.
– They’re investing in land and real estate for the business.
– You have to invest a lot of money back in the business.
– Now that they’ve made the Inc. 5000 what’s next?
– Keep pushing!
– Keep the information you learned and then add on to it.
– You need to figure out how you’ll make it the next year.

Tweetable Quotes

“If you’re not consistent with your business, you’re not going to make it.”
“Once you have the team you have to focus on training.”
“Focus on making your business one step ahead of what anyone else is doing.”

Resources Mentioned

Private Label Extensions Facebook Group
Private Label Extensions Website
The One Thing – Book by Gary Keller

  • Podcasting

Ep. 38: Building A Business with Sonja Walker

Episode – 38 Summary:

On this episode of Hair Biz Radio, Hosts Mikey and Zakiyrah interview Sonja Walker, hairstylist and salon owner of twenty years.

Show Notes:

– How did Sonja get started in the hair industry?
– She always did hair but never thought she’d want to do it for a living.
– She always liked the fashion and edge of it.
– She went to hair school and shocked her whole family.
– What did you do when you finished hair school?
– She began to excel in hair school and started working with a well-known L.A. stylist.
– She worked in the stylist salon when she graduated from school.
– She built a clientele and started doing booth rent.
– She began working on commission and then booth rent again in her next salon.
– She went on to her own salon in Fayetteville.
– What type of homework did you do before you started your salon?
– There was no research, she knew she needed a building.
– She wishes she could have gone back and done it differently.
– She felt like the work was all for a reason just to appreciate what she’d done.
– What are some things stylists need to look out for when opening a salon?
– Your location matters and you need to look into water heater, electrical, etc.
– Make sure your building is equipped for a salon.
– Make sure your paperwork is in hand before you open a salon.
– You’ve got to be a pusher and you’ve got to love what you do.
– Where are you located now?
– She upgraded to a bigger salon, stayed there for eight years and now she’s downsized.
– She got married, had a son and she’ll be moving back up again.
– What was the difference from marketing when you began to modern marketing?
– It used to be easier because there weren’t that many salons.
– What music videos were your favorite to work on?
– The rap videos, you often got to be an extra.
– You get known for doing video sets.
– How did you get hair stylists into your salon?
– Commission is the best way to go for a salon, but booth rent is the way she went.
– Make sure you can run your salon and pay your bills with nobody but you.
– The business is to make money not put out money.
– What sets your salon apart?
– Her salon is in a great location, no worries about crime.
– You feel comfortable on the inside.
– Her prices, services, and professional atmosphere make people want to come back.
– Stick to being professional, it brings in better clientele.
– What’s one of the craziest edgy cuts you’ve done before?
– She did a big photoshoot.
– The hair was white blonde, pink and had stars at the top.
– Why do you think a lot of people in the hair industry are not business savvy?
– They’re uneducated and the money is good and quick.
– This kind of success won’t last if you don’t focus on the business.
– Did you struggle with money management when you started?
– She had her first salon at 23, so all the money she made went into living the high life.
– Since she worked with corporate women, she listened to them and learned their money responsibility.
– What’s something that you learned from your experience with the IRS?
– Make sure you have a tax accountant.
– If you use cash app or square those are paper trails and the IRS will come after you.
– You get 21 days from the IRS to get it straightened out.
– Once you get your paperwork done, you’re smooth sailing.
– Is there anything the salon has coming up?
– She’s thinking about relocating, but isn’t for sure.
– She wants to work on more sets in Atlanta.
– Where can people find you?
– Salon Rae’Chanece
– 500 Lynette Ave. West Fayetteville GA 30215
– Instagram @salonraechanece

Tweetable Quotes

“Overall, the salon business is down but there’s no stylist that should be broke.”
“Always hold onto your connections.”
“Focus on business and the money’s going to automatically come.”

Resources Mentioned

Private Label Extensions Facebook Group
Private Label Extensions Website

  • Podcasting

Ep: 37 Creating the Bouji Movement with Lisa Jennings

Episode – 37 Summary

On this episode of Hair Biz Radio, Host Zakiyrah interviews Lisa Jennings founder of Bouji Lip Cosmetics about how she built her brand and how she got into the beauty world.

Show Notes:

– About Lisa Jennings
– She’s always been interested in the beauty world.
– She would get lip glosses at the beauty supply store, but she mixed multiple colors.
– She got sick with a blood disorder and couldn’t work – so she decided to make her own lip product.
– What were your go-to products in the beginning?
– Just lip gloss at the beginning.
– She never tried to overdo it.
– When did you first create Bouji Lip Cosmetics?
– About a year ago she started researching good vendors, etc.
– Her sister said that the name described Lisa.
– The ingredients in the product are important.
– She went from New York to Canada to L.A to find a vendor.
– Ask questions – each company has a manager, supervisor, or boss – you want to ask questions of the owner.
– You have to sample products.
– Did you start off just wanting to do a lippie?
– No, the apparel just starting coming along naturally.
– She started to get customers who didn’t wear a lip, so she expanded the products.
– What’s your go-to foundation to go with your products?
– Covergirl or MAC.
– The Bouji foundation is coming out shortly.
– What do you think about celebrities that come out with products?
– It’s the brand that makes people get behind the product.
– What are you doing to get your brand out there?
– She does a lot of vending and events.
– She does a lot of emailing and she pitches her stuff.
– Where do you want the brand to go?
– Billboards, commercials, everywhere.
– She wants to do movement walks.
– Do you take advantage of giving celebrities your products?
– She did, but she’s gotten a lot of connections and doesn’t have to do that anymore.
– What obstacles did you encounter starting your brand?
– Handling initial rejection, don’t take it personally.
– She still works her 8-5 job on top of her brand.
– What’s one of your favorite products in your line?
– Her Matte lipstick named Role Model, or Superstar.
– Talk more about building the brand.
– If you have a newer iPhone you can take some marketing pictures with it.
– You have to have a specific marketing budget.
– She does a lot with stories on social media.
– Did you get a lot of support from your family when you first started?
– When she started they thought it was just cute.
– When she started getting invited to private celebrity events they got more excited about it.
– There are always blurred lines between stranger, friend, and family support.
– Talk about what looking for labeling was like.
– You have to have something that’s catchy.
– Less is best.
– She still kind of plays with logos.
– What’s one thing that you’ve learned that you’ll always carry with you in your business?
– She thought she could do it by herself, but you really need a team.
– A team helps you create vision.
– PR and management are where Lisa put most of her money.
– How do you get someone to buy into your vision?
– People come and go.
– You have to have the mindset that business is business.
– Trusting people can be hard
– What’s one tip to get into the beauty industry.
– Just do it.
– Just try it, it doesn’t hurt to say you’ve been there.
– Find her online
– Social media: everything is @boujilipcosmetics
– boujilipcosmetics.com

Tweetable Quotes

– “Not only am I creating a line, I’m creating a movement for women and girls.”
– “Everything I’m doing is meant for me.”
– “Don’t quit your job until you’re at a place to be able to quit.”
– “Use your job to fund your dreams.”

Resources Mentioned

Private Label Extensions Facebook Group
Private Label Extensions Website
Bouji Lip Cosmetics

  • Podcasting

Episode 36: How Private Label Extensions is Helping Others Succeed in the Hair Industry

Episode – 36 Summary:

On this episode of Hair Biz Radio, Host Zakiyrah and Mikey talk about new courses hitting the PLE market.

Show Notes:

– Mikey and Zakiyrah discuss why working remotely can be beneficial to your business.
– Private Label Extensions is working on their app and onboarding new clients will happen on their new system.
– Private Label Extensions created Hair University and started off doing free courses for clients.
– Zakiyrah created a Canva course and they’ve had great feedback – takes about two hours to complete.
– The Instagram course was just released.
– They’re currently working on a course about how to start your hair brand – business license, LLC, logo, etc.
– The best entity to start out with in hair is an LLC.
– A blogging course will be created soon.
– Mikey and Zakiyrah discuss their 52-week Advanced Marketing Course.
– The course is $499 and helps separate those who are and are not serious.
– There is a group who can all support one another, and drop scheduling to keep you on track.
– Private Label Extensions is building a new warehouse and distribution center as well as a studio.
– Is hair a saturated industry?
– You can have success in the hair industry, you just have to focus on your marketing and client experience.
– The Facebook group is thriving and growing, they may begin to segment it in the future.

Tweetable Quotes

Whether you can do better or not is up to you.
There are just as many people getting into the hair business as are getting out.
You can have success in the hair industry, you just have to focus on your marketing and client experience.

Resources Mentioned

Private Label Extensions Facebook Group
Private Label Extensions Website

  • Podcasting

Episode 35: Valuing Myself with Neema Ali

Episode – 35 Summary:

On this episode of Hair Biz Radio, Host Zakiyrah and Mikey interview Neema Ali, professional makeup artist, hairstylist and founder of CAU Network and Creating New Faces.

Show Notes:

– About Neema Ali
– She doesn’t rest, God took her through a storm and now she’s back with a whole new outlook.
– In high school her parents had built her a salon in the basement.
– By 11th grade she switched schools and had a business established.
– The salon life in the 90’s wasn’t really for her.
– She started a home-based business and a mobile business.
– She wanted to be a makeup artist for a long time and spoke it into existence.
– She saw an ad in a magazine to be a media makeup artist.
– She moved to L.A. to do a program and she decided she wanted to move to L.A.
– She drove a stolen U Haul across the country to L.A.
– How did you business start in L.A.?
– She went to Vegas first and she hated her job in collections.
– She quit her job there and lived in Vegas on the weekend and work in L.A. during the week.
– She ended up going to several different award shows as a seat filler and doing gifting shows.
– She was never on the journey to work with celebrities.
– She got invited to Nelly’s party and networked all over the place meeting a lot of celebrities.
– The first set she was invited to was Soul Plane.
– Neema talks about her journey with MAC freelancing.
– From 2003-2007 she lived MAC and grew the store.
– She never had training outside of MAC.
– Neema made sure that her artists had opportunity and were taken care of.
– She likes to personality match between artists and their clients.
– How did the CAU Network start?
– CAU stands for Creative Artists Unite
– She did Skype interviews with makeup artists to see their technique.
– It’s a network community that’s here to empower and celebrate.
– Neema likes to help you manage yourself so you learn everything.
– How can you get connected with Neema?
– Instagram @CauNetwork
– CAU Network Website
– How can people register for your course and what are 2-3 things they’ll get out of it?
– Why you should be charging more and valuing yourself.
– Understanding how your makeup represents you is the type of work you’ll get.
– Learning about the business side of makeup – everything from taxes, to LLC, etc.
– Go to EventBrite – Behind the Brush
– What’s one thing you’d tell someone who’s interested in getting into the beauty or hair industry?
– Know thyself first. If you don’t know yourself, then you don’t have direction yet.
– When you know yourself it will lead you in the right direction.
– What products do you swear by?
– Right now she uses Makeup Forever and loves BoxyCharm.
– She doesn’t have a favorite makeup line.

Tweetable Quotes

Self-taught is the best teaching, it teaches you real life situations.
At the end of the day I win, because I have to be honest.
Working with me you have to have a heart, not a motive.

Resources Mentioned

CAU Network Website
Behind the Brush Course August 5th

  • Podcasting

Episode 34: Living My Vivid Dreams with Pennae Akpuru

Episode – 34 Summary:

On this episode of Hair Biz Radio, Host Zakiyrah and Chay interview Pennae Akpuru, a new author, award winning international celebrity stylist and salon owner. Her work has been featured in Ebony, Essence, Upscale and Forbes.

Show Notes:

– A little bit about Pennae.
– She’s been in the business professionally for about 35 years.
– She wanted to change lives, not the fame and glamour.
– She started assisting her mother in the salon and then got her own clientele at 11 years old.
– Her families were all entrepreneurs and they stressed that importance to her.
– She got her license when she graduated from high school.
– She wanted to hustle and also be in business.
– What is your favorite technique you learned outside of school?
– Customer service.
– School brings out your gift.
– Financial wisdom and emotional support is also important.
– What are some things that helped you stay on track with your “changing people’s lives” mentality.
– Understanding that the character of people was changing when they were in her chair.
– Keeping God first is important and the styling was like a canvas.
– When you transitioned from a kitchen beautician from a salon owner, what marketing did you do?
– She made sure that she was the walking billboard.
– She kept her makeup and hair together.
– People in television inspired her.
– Did you ever have a moment where you thought you were too young?
– No, she cared about her appearance early because she dealt with abuse early.
– She knew what she wanted to do and made moves through the madness.
– What were some of the obstacles you had to endure to get a salon at 19?
– She wasn’t great in school with reading, comprehension, she didn’t have business savvy.
– The biggest obstacle she had was not understanding business.
– She was doing 15-25 clients a day with three assistants.
– She was hard-headed and thought character didn’t matter.
– She had a lot of money, but she didn’t do the right things with it.
– What was the transition period of moving to Atlanta and opening another salon?
– Her personal life was a lot of darkness.
– She doesn’t remember being a virgin, she lived in poverty.
– The hair industry was her safe haven.
– Her father abandoned them and she was the only girl among brothers.
– She ended up being a crack addict, and homeless walking around with her hair bag.
– Talk about having a vision and dream to keep you grounded.
– The dream is, who is behind the curtains making people glamorous?
– These dreams came to her at 5.
– When she was attacked, bullied, and abused, the power of the dream let her know that the pain was temporary.
– She’s been journaling her whole life.
– She believed in her dream and God so much that she knew that one day she would be behind the curtain.
– Your dreams speak to you, you’ve just got to believe it.
– The main thing is to write it down.
– Every day do something toward your goals and dreams.
– Psalm 37:4 – Delight yourself in me and I will give you the desires of your heart.
– You have to be the person He’s calling you to be.
– What were some things you learned about maintaining a salon when you were 19?
– Greeting your clients and make sure you have a good environment.
– Decorating and make sure the rooms were amazing.
– She had to build relationships with the client.
– A salon is a place where people should feel safe and amazing.
– Understand that teamwork really does make the dream work.
– Can you remember a favorite project?
– Ruby Dee – she was an actress that she looked up to.
– Steve Harvey
– Barry White – her godfather.
– Tell us about your book.
– She wrote her truth to help other women like God has helped her.
– This book is everything to her.
– What was the process like, writing our book?
– Her co-writer helped pull her story out.
– The hardest thing was the book opening up some wounds and she didn’t want to hurt anybody.
– She wanted to make sure that the reader was going to leave transformed.
– She was introduced to therapy at a young age.
– She is a firm believer of counseling.
– Stay on your path and don’t look to the left or to the right.

Actionable tips:

– Seek counsel with people in the business.
– Know exactly what you want and write it down.
– Change your circle, seek wisdom and guidance.

Tweetable Quotes

Your dreams speak to you, you’ve just got to believe it.
Sometimes your gift can cripple you.
I hid behind my gift and my pain for a long time.
Stop looking like you’re together, and be together for real.

Resources Mentioned

Living Past Your Pain to Live Your Dreams– book by Pennae

  • Podcasting

Episode 33: Marketing with AJ Joiner

Episode – 33 Summary:

On this episode of Hair Biz Radio, Host Zakiyrah interviews AJ Joiner, a growth hacker, marketer, digital strategist, and author.

Show Notes:

– How did AJ become who he is today?
– He’s just a country kid from small-town Louisiana.
– Went to Southern University.
– Visited Atlanta in 1994 and decided he needed to move there one day.
– He applied for jobs in several cities but knew he’d move to Atlanta.
– His original degree was in computer information systems, but he went back to school for broadcast.
– How did you get into digital marketing?
– He knew what was going on in digital really early.
– He had an e-newsletter back in 1996.
– He had a restaurant owner who asked him to host and event after reading his emails.
– How important is an email list now?
– Having an email list is owning the race course.
– Social media is interaction, email is transaction.
– What is one easy thing you can do to get started in the digital world?
– Innovation is just a way of life.
– Choose the platform where your people are and double down on that platform.
– It’s important to have empathy on social media.
– Find people in the groups that you want to be and engage with them.
– If you want a shortcut, do some paid advertising.
– There’s less than 1% conversion on cold traffic.
– If you have an email list, you can upload that into Facebook and put yourself in front of them.
– Then build a lookalike audience based on your email list.
– What are some of the industries you’ve worked with?
– He hasn’t niched down so it’s been everything.
– The strategy is pretty vanilla, but the application is different based on industry.
– You need to know the different facets of your product.
– Take a piece of paper pointing out problems and how your product solves those problems.
– Who are some people you looked to when you got into the marketing industry?
– Russell Brunson
– Tony Robbins
– Learning to listen and add value.
– How do you feel about spending 3% of your annual income on professional growth and development?
– He listens to three books a month.
– One on personal development, one is industry specific, one is aspirational or fiction.
– He’s always listening for things that might help his clients.
– This is also relationship building.
– What are some trends you’ve noticed from 2017-2018?
– Gary Vee has become a pop-culture icon, but live video is still relevant.
– Voice control on home devices like Google Home or Alexa is becoming important.
– You want to dive in at the beginning, you don’t want to pivot after everyone already has.
– People want to know how to set themselves apart in the hair industry because it seems saturated.
– It’s not always about differentiation, it’s about owning a segment.
– You have to have other product or service offerings to go along with it.
– You need to create things that are specific to your niche.
– You have to understand what people’s problems are.
– What are your thoughts on influencer marketing?
– It’s smart and it can be better than paying for ads.
– You want to build relationships with people who have built trust.
– How do you build that “know, like, and trust?”
– It’s about being authentic and real.
– One of the fastest ways is to create drama or conflict.
– You can create faux or faceless content.
– The more controversial you can be on a regular basis without being fake, the more people will be attracted to you.
– What’s one of the biggest mistakes you think entrepreneurs, or business owners make when it comes to their digital strategies.
– People want instant gratification.
– You have to understand that it takes time and that failure is part of the process.
– Entrepreneurship seems to glamorous, but it takes a lot of work and patience.
– It’s hard financially, emotionally, and psychologically.
– Social media has a lot to do with the comparison game and messes with you.
– What’s a pet peeve with new clients?
– People who tell him they already know how to do things when they’re not doing it.
– Trying to circumvent the process.
– Taking yourself out of your comfort zone is where the real growth is.
– Lack of wanting to grow on your own.
– How do you make it so you don’t have any “fluff” in what you do?
– Ignore other people’s fluff.
– Unfollow people who post negative things.
– Try to educate your clients.
– Talk about the Joiner Method you created.
– It’s about becoming an expert in everything you do.
– It’s about taking the knowledge that you have and turning it into different revenue streams.
– How important do you think blogging is right now?
– It’s just another layer of content.
– People still read blogs to learn, it’s on the free part of it, the bottom tier of the growth circle.
– Podcasts are also in the free category.
– On the next level you have paid content, meetups and events.
– The next tier is paying to go to weekend retreats and deep dive workshops.
– At the top is high end coaching and high-end programs.
– What are the first two things you should do when you get started with your hair business?
– What are some of the shortcuts you can take that other people have already done?
– Go to other groups and see what other people are doing.
– It’s the secret that other people know that propel them to the top.
– Do research first before telling people to buy your stuff.
– You might be able to find a shortcut if you wait a little bit.
– Look at the top titles in your niche and create a spreadsheet.
– Go to BuzzSumo and find the top blogs in any industry in the last year.
– Only invest in yourself when you’ve done the work.
– What’s one book you would suggest on marketing?
– Before he talks about marketing, he talks about mindset.
– You need to know this isn’t an overnight process.
– The Success Principles by Jack Canfield is a great book to read first.
– The $100 Startup by Chris Guillebeau
– Choose Yourself by James Altucher
– What are you working on now and how can people get involved?
– He’s working on a book right now – Cartwheels in my Head: A Fun and Effective Way to Get People from Maybe to Yes Please.
– Understanding what people want and providing it to them.

– Available courses:

– A bookwriting bootcamp.
– A webinar bootcamp and speechwriting class.
– Follow him @ajjoiner on instagram.

Tweetable Quotes

– “Social media is interaction, email is transaction.”
– “Find your platform and own it.”
– “The more open you are, the more you can connect.”
– “Don’t spend money, YouTube has everything you want for free.”

Resources Mentioned

AJ’s Website
America’s Top Secret Recipes book by Todd Wilbur
BuzzSumo
The Success Principles book by Jack Canfield
The $100 Startup book by Chris Guillebeau
Choose Yourself book by James Altucher

  • Podcasting

Episode 32: Becoming Day Byrd

Episode – 32 Summary:

On this episode of Hair Biz Radio, Hosts Zakiyrah and Mikey interview Day Byrd, makeup artist, creative director, and instructor in the beauty industry.

Show Notes:

How did you get started in the industry?
She went to a performance art high school.
The job she chose to support her acting was makeup.
She loved making people feel beautiful.
Her mother sold Mary Kay and she would play in it.
She was in love with Janet Jackson and wanted to do whatever she did.
After school her friends started getting signed and asking her to do their headshots and makeup.
Talk to us about the experience of not going to cosmetology school.
She comes from a cosmetology background.
Every time she tried to go to school she got called to go on tours and do wardrobe.
What are some things that were self-taught?
It used to be a small industry so you could work under people if you had passion.
Her passion and hunger are what attracted people to her.
How did you begin branding yourself?
She went to do makeup at Lennox and at that time they were starting a color company in Victoria’s Secret.
She chose the name Day and it just stuck.
Lesson one was figuring out who she wanted to be.
It took her a while to create a portfolio.
She had a mentor who was a costume designer.
You have to sell the package just by having people look at you.
Did building your brand help you with building your clientele?
Being an entrepreneur is one of the greatest spiritual walks you’ll ever have.
Her slogan was that makeup is her ministry.
Makeup is even more personal than hair because you’re face to face.
What are some tough times that almost made you give up?
It’s happening to her now – she got married and had a child.
A lot of women are her clients but men hired her.
When she got married a lot of the men disappeared.
It’s important to have your core crew of people who help fight with you.
You never make money alone.
The best money opportunities were when she had a group of people who all referred to one another.
You learn other ways of making money so you can give yourself time to revamp.
So many people are caught up in what’s happening that they don’t dig deep.
What are some of your favorite products?
Natural products –
Yogurt and turmeric and turmeric and vaseline are great brighteners.
She loves grapeseed oil, it’s the best moisturizer you can use.
Makeup products-
A lot of Laura Mercier – really good for TV.
Fenty for photoshoots – it’s a little heavier.
How long have you been creative directing, when did you start and what are you working on now?
She’s been doing it from the beginning and likes it better than makeup.
A lot of people don’t understand the chemistry of products.
She and her husband are starting a company called The Byrd House Group.
She wants to help people jump up a notch with what she’s learned from big brands.
What have been some of your biggest, proudest projects you’ve worked on as a creative director or makeup artists.
She’s worked with over 60 different celebrities.
She worked with Nicki Minaj.
It was fun, like walking pop-art.
How have you had to change your marketing strategy over the years?
She wasn’t really on social media working with Nicki Minaj.
Facebook is her core business, but Instagram gets her business too.
You have to know what helps you grow and what’s just a check.
What’s something that sets your courses apart?
They’re 1-1.
She’s trained a lot of makeup artists.
She wants you to understand chemistry and that makeup changes on different individuals.
Where to find her online.
@Muadaybyrd on socialmedia
daybyrd2015@gmail.com email
Daybyrd.com
The business –
When you’re charging people you need to know what the service is for.
She charges according to what the face is worth.
What’s too low of a price for full face makeup?
Nothing’s too low, it depends on what you’re getting.
It depends on the cost of the product.
If you could leave one tip, what would it be?
Find your best you and know you have something to offer.

Tweetable Quotes

“You have to be a walking billboard for your product or service.”
“Being an entrepreneur is one of the greatest spiritual walks you’ll ever have.”
“You never make money alone.”

Resources Mentioned

Day Byrd’s website

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